When Branding, Graphics and Pelicans Collide
On a long ago family trip, we rented a house on the Outer Banks of North Carolina. It was right on the beach, with wide decks where we spent lots of time laughing, drinking and eating. There were squadrons of pelicans that would routinely fly by. We were obsessed with them and would stop mid-conversation to yell out “pelican!” so everyone could enjoy their flight. (If you look up quirky family in the dictionary, our family would be pictured) Sometimes we got back to our conversation and sometimes we forgot what the heck we were even talking about.
(in writing this blog I found out that a group of pelicans is called a squadron. Pretty cool, right?)
It then became a family joke that anytime someone got distracted, we’d proudly (and loudly) tease the person by calling out “pelican”. This joke is still running along today.
Yes, there is a correlation between the pelican distraction, branding and creating your social media graphics.
Picture this: a small biz owner opens up Canva with the intention of creating Instagram graphics for the week. They are fully intent on sticking to their branding and their content calendar. But then they spot a fun new script font. And there’s a beautiful stock photo of a sunset. And oh hey, isn’t that flamingo just the cutest? 3 hours later they emerge from Canva with not a single graphic to actually post.
Canva is an amazing program to have in your arsenal. But it’s also home to the largest squadron of pelicans you’ve ever seen. This is why it’s so important to have your branding established before you start creating. Take the 5 minutes to set up your brand kit inside Canva with your brand colors, fonts and logos. This will help you don a pair of blinders and concentrate on creating a cohesive look for your graphics.
Being laser focused is also going to help you be more productive, ensure your feed/blog/website looks professional and most importantly, keeps Canva from being overwhelming. Limit your choices! Yes, you heard me right. Limit. Those. Choices. Concentrate instead on using your branding to create your message. You don’t need to look outside of your color palette do that, no matter how pretty that purple is that you just found. And you don’t need to add another font to make your graphic pop. Your fonts work great.
Your branding is much more than just colors and fonts (although those are very important!). It’s the look and feel of your business. It’s the words and language you use. It’s what you want people to think when they see you, your business and your work. Keep an eye out next week when I’ll chat with y’all about digging deeper into your branding beyond color and font elements by using a mood board.
Until next time, with love and pineapples,