Setting the Mood
One of the first questions I ask new clients during on-boarding is “Do you have a mood board?”. 90% of the time the answer is no which means they get to listen to me wax poetic about the importance of mood boards and how it can have a direct impact on the time you spend creating the visuals for your small biz.
Let’s back up for a moment. What exactly is a mood board? A mood board is a visual representation of your brand and business. It’s used to set the style of your business. Think of it as a collage that represents the look and feel of your business.
It’s a great way to figure out what kind of stock photos you want to use, where you gathered your color inspiration, the look of your designed graphics and the emotional response you want to evoke from potential clients viewing your creations. The end goal when creating a mood board is to provide guidance when you are creating graphics. At a glance, you should be able to remind yourself of the style you are trying to achieve so that your visuals remain consistent.
That consistency is going to save so much time!
People find designing graphics such a chore because it can become a black hole that has no escape. There are too many options, too many colors, too many fonts, too many styles and that can be overwhelming. Doing this mood board before you start creating graphics helps you to stay on the rails and not get distracted by shiny things.
Plus, they are SO much fun to make. Seriously.
What a mood board is not: a branding board. I refer to a branding board as the practical stuff for your biz. It means one-stop visual for the design elements for your business like hex color codes, fonts, social media icons and your logo. It’s your reference guide, not your inspirational guide.
Next week I’ll be sharing how you create these mood boards and what should be included.
Until then, love and pineapples,